As leaders in the Irish fitness industry for over 35 years, we have had our fair share of experiences with gym equipment and installations. However, our recent partnership with TRUE USA has been nothing short of exceptional.

Before transitioning to TRUE USA, we diligently explored seven potential vendors, considering every aspect of the process. At every juncture, our senior managers consistently leaned toward TRUE. The allure of TRUE gym equipment lay in its captivating design, ease of use, and, most importantly, the exceptional approach of the TRUE Fitness's representative in Ireland "Art of Fitness". Muireann Gaffney and Deepu Gupta from Art of Fitness proved to be invaluable partners. They visited our clubs on numerous occasions, going above and beyond to assist us in redesigning our facilities even before any orders were placed. Remarkably, TRUE USA went the extra mile by flying James McIntyre from the United States to ensure our installations were executed flawlessly, all before a formal agreement was in place.

Once we committed to TRUE USA, the experience only improved. The promised delivery times were met without any hiccups, and the installation process was remarkably hassle-free. For the first time ever, we didn't need to be hands-on throughout the installation – TRUE's team took care of everything.

Our partnership with TRUE USA reached new heights when James McIntyre conducted an intensive week-long strength training workshop with our fitness teams. His expertise and gentlemanly demeanour were greatly appreciated by everyone involved.

Perhaps the most crucial testament to the TRUE USA installation is the overwhelming love our members have expressed for the TRUE gym equipment. This enthusiastic response translated into remarkable traction on social media as our members raved about their fitness experiences.

Furthermore, the ongoing support provided by TRUE USA, through Muireann Gainey, Deepu Gupta, and James McIntyre, has far exceeded our expectations.

As we embark on full installations at three of our other clubs, there is no doubt in our minds – TRUE equipment is the only choice for us. It's been an absolute pleasure working with TRUE USA, and we wholeheartedly recommend their products and services to anyone in the fitness industry.